Textiles Min Smriti Irani Makes Most of Summer With #CottonIsCool
In this heat, Smriti Irani has a trendy suggestion.
Looking cool in this hot summer is a hard task but cotton attire is the best idea to beat this heat.
#CottonIsCool is a new campaign started by Textiles Minister Smriti Irani. It’s giving Handloom textiles a fresh kick. The new campaign from the Ministry of Textile aims to popularise cotton among the ‘aam admi’. And a trending hashtag is all it takes for Twitterati to post pictures of them wearing cotton clothes.
Some celebrities were quick to jump on the bandwagon and tweeted several pictures. Take a look:
Smriti Irani Leads By Example
Other politicians too cashed in on the trend, donning their cotton look.
Smriti Irani had also launched an #IWearHandloom campaign on National Handloom Day to support Indian Weavers on 7 August 2016.
With the searing heat this summer, cotton does seem like a cool option!
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