101 New Healthy Drinks Pitched Against Liquor in Kerala

With the ‘Subodham’ initiative, the Kerala government plans to promote these “Magic drinks” against alcoholism and substance abuse. (Photo: iStockphoto)

Kerala government is determined to bring about total prohibition of alcohol by 2023.

Coconut water is what they plan to replace it with. Well, actually not just coconut water, they plan to launch a promotional campaign for 101 varieties of health drinks made out of tender coconut water and other products.

The initiative, ‘Subodham’, will promote these “magic drinks” against alcohol abuse, not as substitute but as healthy retreats.

On Wednesday, iced tea was distributed at the launch of the three-day International Conference on Effective Strategies for the Prevention of Alcohol and Substance Abuse (I-CON 2016).

“More healthy drinks will be introduced in the coming days,” said chef and USS Global CEO Srikanth Manikoth, who has been assigned to prepare the drinks.

K Ampady, who heads the Subodham campaign, said they will come out with 101 varieties of drinks prepared mainly using tender coconut water, mint, cucumber, Indian sarsaparilla and milk.

These drinks are intended mainly to cleanse the organs of the human body. They will be introduced gradually into the market like we did with ‘Neera’.

K Ampady, Campaign Head, Subodham

Neera products. (Photo: The Quint)

Neera is a sap extracted from the inflorescence of various species of palms including coconut. It is a non-alcoholic and nutritious drink containing sugars, minerals and vitamins.