Reignite Your Love of Live Music with Jim Beam Welcome Sessions

Live music is back and how!

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(Image - Jim Beam)

Did the last two years make you think that live music was dead? Think again. Jim Beam is collaborating with popular musicians and setting up a series called Jim Beam Welcome Sessions, where bands return to the indie venues that gave them their first gigs, to do what they do best - play a kick-ass gig.

The series was filmed during the pandemic, and the atmosphere that was created evoked in the viewer's mind a shared experience unique to live music - where people can lose themselves in the littlest of fleeting moments; moments which cannot be repeated but will live forever in the memories of those who were there to witness it.