The concept of a ‘nudge’, presented by Nobel winner Richard H Thaler, is a relatively subtle policy shift that encourages people to make a decision. It is about making it easier for people to make a certain choice that is in their broad self-interest.
It is interesting to see how Thaler’s novel change-management concept is being taken forward at such a mega scale in the public life of India. That nationalism could be a tool to ‘nudge’ people for a targeted behavioural pattern is a fresh and interesting revelation.
Let us see how this idea of nationalism in recent times has received traction with a strong intent for mass persuasion and influence in the matters of governance and political action.

