The makers of the revolutionary photo manipulation tool Prisma, didn’t have to worry themselves silly over ‘how to promote the new app’. It managed to catch the imagination of every smart phone user and photographer, amateur and professional alike.
Why? Because it turns the most mundane clicks into works of art. For those of you who have somehow managed to escape the Prisma madness, without having your social media feed flooded with this new-age art, here’s a simple low down on the genius behind it.
The application recreates an image from scratch using different painting styles and brush strokes. Not just that, it uses artificial intelligence and neural
networks to transform the overall look of the original image.
But what if this magic wasn’t limited to just phone clicks? Imagine the limitless possibilities this could open up in the world of animation, illustration, web comics and films to name a few. Prisma’s algorithmic magic has just brought us a step closer to Van Gogh and Picasso, in a whole new world of storytelling that’s waiting to be discovered.
A video feature is the obvious next step and the minds behind Prisma are already working on it. There’s big scope for advertisers to sponsor filters like the Gett & Palmolive one we already see on the app.
While naysayers argue that this form of AI can make artists redundant altogether, but on the other hand, it could potentially bring out the artists in each one of us. Prisma might not be reinventing the wheel, but is making art and ideas more accessible, at the click of a button to be precise.
Camera & Producer: Sheldon Healy
Edit: Veeru Krishan Mohan
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