Video Editor: Abhishek Sharma
The city of Sangli also known as the Turmeric City of Maharastra, famous for the production and trade of turmeric, is now also famous for Ustara Men’s Salon run by Ram Chandra Kashid.
Ram Chandra Kashid is a barber who strove to be different. He saved up for almost two years and spent a whopping ₹3.5 lakh to get his golden razor designed by a jeweller.
Ram’s golden razor not just made him famous in the entire state within days but also double his income. Customers began flocking to his salon. A customer, Amit Kumar, shares his experience of how he had to wait for over 10 days because of the number of people who are visiting Ram’s salon.
To be shaved with the gold razor gives you a very unique feeling. It gives you a royal feeling.Amit Kumar, Customer
Ram, who got the idea of the golden razor from a picture of a golden razor forwarded to him by a friend on WhatsApp, did not have enough money to buy one. He toiled, and saved money for over two years, and finally, had his golden razor, custom-made from a jeweller. His hard work has paid off. His daily earnings have more than doubled and he charges four times the market rate for a shave.
I saved money for two years and finally got this razor made from a jeweller last month. Everyday, apart from my regular customers, between 10 to 15 people come to the salon to get a shave with the gold razor. Earlier, I used to earn almost Rs 3000 pounds a day but now my income has grown up to Rs 7000.Ram Chandra Kashid, Barber
Ram, who currently uses normal stainless steel blades for shaving now aims to get special gold-plated blades designed to go with his golden razor. He has asked his jeweller to design him some gold-plated blades as well.