Modi@2: The Road to Success is Paved With Selfies

It all started with what everyone thought was a harmless tweet.

Voted! Here is my selfie pic.twitter.com/7OnhFiJ0AC

— Narendra Modi (@narendramodi) April 30, 2014

Modi tweeted one of his first selfies even before he was became prime minister. His selfie, posted on Twitter right after he cast his vote, caused a bit of a scandal. It showed the BJP logo, probably breaking election laws. However, there was no stopping this selfie-obsessed man.

Here’s a look at PM Modi’s most famous selfies:

Sought blessings from my Mother pic.twitter.com/OegXhartLx

— Narendra Modi (@narendramodi) May 16, 2014

With the then Australian Prime Minister:

With my friend @TonyAbbottMHR at the MCG. pic.twitter.com/mprgKYPuxG

— Narendra Modi (@narendramodi) November 18, 2014

With the Mongolian President:

President @elbegdorj and I say hello! pic.twitter.com/pOLjONQRIB

— Narendra Modi (@narendramodi) May 17, 2015

And with the Chinese Premier:

It's selfie time! Thanks Premier Li. pic.twitter.com/DSCTszSnq3

— Narendra Modi (@narendramodi) May 15, 2015

The Wall Street Journal said the photo may well be “the most powerful selfie in history”.

So much so that selfies have been part of his political campaigning. He launched the “Selfie with Modi” campaign ahead of the Delhi State Assembly Elections.

@radityadika  How does it feel to have a #SELFIEwithMODI http://t.co/cqDxSDc8D1 #SELFIEwithMODI pic.twitter.com/laMT8NK3Hu

— Rohit Neema (@rohitneema3) February 4, 2015

1,000 selfie booths were set up in shopping malls and parking lots. Delhi voters thronged the booths in thousands, but the selfies did not translate into votes.

(Video Editor: Prashant Bhardwaj)