From Sarojini Nagar to Soho, from the lehnga choli to that Armani jacket – to sell clothes, what one needs is the perfect mannequin in that shopping window. Long legs, toned torso, six packs – in the world of mannequins, perfection pays.
And the mannequin challenge has become all the rage. But who makes them? And how? In this ultimate challenge, the unknown men who make mannequins take the challenge.
The mannequins are mostly made in small factories in developing countries like India. The working conditions are very basic and the mannequins range from Rs 3,000 to Rs 35,000. Localities like Prakash Mohallah in South Delhi supply mannequins across India and the world.
So the next time you see that perfect bespoke suit at Saks Fifth Avenue, for all you know the mannequin wearing it is maybe Made in India.
Cameraman: Tridip K Mandal
Editor: Kunal Mehra
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