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On Tuesday, fashion e-commerce site Myntra acquired Jabong from Global Fashion Group for $ 70 million. This will consolidate Myntra’s position in the booming Indian e-commerce industry.
Myntra, which was acquired by Flipkart in 2014 in an estimated Rs 2,000 crore deal, will have access to a combined base of 15 million monthly active users.
In an interview with Bloomberg Quint, Myntra’s CEO Ananth Narayanan explained the acquisition and what it will mean for Myntra.
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