Mozilla, the maker of the open-source browser Firefox, revealed its revamped branding on Wednesday after a seven-month-long process.
In June 2016, Mozilla came forward and asked netizens to vote and submit their own ideas on design - the first of its kind brand refurbish process undertaken by the company on such a massive scale.
Calling themselves the “champions for free Internet”, Mozilla said in its official statement that the goal is to achieve:
An Internet where we are all free to explore and discover and create and innovate without barriers or limitations. Where power is in the hands of many, not held by few. An Internet where our safety, security and identity are respected.
The logo uses the font Zilla created by Typotheque and invokes the Courier font, the default font of coding.
The blog post goes on to detail the colour scheme, language structure and the general imagery where the intrinsic component would be diversity.
As we looked at the elements of our brand identity, the concept of one image or icon standing for the whole of Mozilla, and the entirety of the Internet, seemed anachronistic. Since imagery is an important reflection of the diversity and richness of the Internet, however, we’ve made it an important component of our system.
Find the complete blog-post here.
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