Reliance Jio has indicated that its welcome offer might be extended for three months, up to March 2017. With the voice-calling issues showing no major improvement, as pointed out by the company, experts are quietly confident that this might actually happen soon.
Here are three possible reasons as to why Reliance wants to increase its welcome offer.
To achieve the target of 100 million customers
The company plans to build up to 100 million customers. According to the latest information, 25 million customers are already present, which according to them is a world record and with over 16,000 TB data traffic consumed, no wonder they want more consumers on their network.
Also Read: Wonder Why Over 16K TB/Day Data Used on Reliance Jio? It’s FREE!
By continuing with the Welcome offer Reliance Jio would want to try its best to reach the 100 million user base figure.
More consumers, better chances of making Jio-to-Jio calling work
The biggest challenge for Reliance Jio right now, is to get consumers to make the best of their free voice-calling tariff plans. But as operators like Vodafone, Airtel have seemingly failed to provide them with interconnect points, Jio can only grow if more users come aboard on its network.
With the cost 4G LTE phones coming down, most people will be able to take advantage of their VoLTE calling support. So, if they get 100 million users on Jio, only then the voice-calling plan comes to effect.
Reliance Jio's free offer no threat for TRAI
Welcome Offer has been publicly opposed by the other companies, stating that the free service can have a bad effect on the telecom market. But the regulator says that the number of customers of Reliance Jio are now so low that it will not have a significant impact on the sector.
This means that even if Jio extends the welcome offer by another three months and offers free services, the regulator can't take any action against them.
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