Online dating app Tinder today said it has witnessed a 400 percent increase in downloads in the country in the past year, and women are more active in using the application than men.
We are truly excited about the rapid adoption of Tinder in India, women particularly seem to love Tinder, sending more Super Likes than men each week, which is incredibly empoweringTaru Kapoor, Tinder’s India head.
Without disclosing absolute numbers, the app, which competes with others like TrulyMadly, OkCupid and Woo, said it has witnessed a 400 percent increase in downloads in past year. It said Indians are sending one million ‘super likes’ per week on the application, with women being more active. It, however, did not share more details on the split between men and women on app usage.
India’s favourable demographics, with over half of the population said to be under 35, a rapid pick up in mobile telephony and changing outlooks towards personal relationships due to factors like hectic lifestyles have aided usage of such applications, according to reports.Tinder said 90 percent of its users in the country are between the age groups of 18 to 34. Kapoor added that conversations on the app last more in India than in any other country.
The app, launched in 2012, is available in 196 countries in 30 languages. Tinder claims to make 26 million matches on a daily basis, with over 10 billion matches being made so far. It has recently launched product enhancements, including addition of job and education information to profiles, and an improved messaging interface, the statement said.