WhatsApp Business Android App Goes Live in India: How’s It Work?
WhatsApp Business Android app is now live for users in India. Businesses can sign into the WhatsApp Business app with any mobile number which isn’t registered to their regular WhatsApp Messenger app.
As claimed by the company, the new app which is now available on Google Play Store, makes it easier for companies to connect with customers and vice-versa. Here’s everything else you need to know about the WhatsApp Business app.
The company has highlighted that only Businesses need to download the new app – for customers, everything remains the same and they’ll be receiving messages on the same Messenger app.
What is WhatsApp Business App?
WhatsApp Business is just an extension of your regular WhatsApp for businesses, who get more interactive features that help them connect with new-age consumers who prefer messaging over spam calls.
In addition to sending messages to consumers, businesses can also track the metrics of the messages sent, giving them clarity on what works with its users, and what doesn’t.
WhatsApp will segregate messages from Business accounts by listing such users as Business Accounts. And in the coming months, WhatsApp Business will probably follow Facebook’s cue of verified accounts by giving them a Green Tick.
According to WhatsApp’s own admission, around 84 percent of SMBs in India think that WhatsApp helps them communicate with customers, and 80 percent of SMBs think that WhatsApp helps them grow their business. To meet these demands, WhatsApp has come up with an app to make things easier for their business customers.
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