Most of us who thronged cyber cafes in the late 1990s and a little into 2000s for surfing the internet, checking emails, night-long
chats and online dating (only for some truly lucky souls, though) can never forget the initiation into the World Wide Web, thanks to Yahoo.
Yahoo Mail and Messenger were once the gospel for all – be it teenagers, parents, or teachers. Social media was yet to penetrate into our lives and the Yahoo portal alone – once valued at $125 billion during the peak of the dot com revolution – brought us into a world we still cherish with much nostalgia.
That US wireless communications service provider Verizon bought Yahoo’s tottering internet business for a mere $4.8 billion definitely
signals an end of an era. But is the move a little sunshine in the cloud for Yahoo?
It is definitely a move to come up to the stature of Facebook and Google in the digital space but not desktops, specifically. End points don’t decide on the strategy nowadays and mobile, still to some extent, is relevant though. So it will be difficult for Verizon to grow big with such a legacy of telcos.Faisal Kawoosa, Lead Analyst with CyberMedia Research (CMR)
However, according to experts, the viable option for Verizon is now to marry online Yahoo assets with AOL, which it acquired last year for $4.4 billion.
AOL has properties like The Huffington Post and technology websites Techcrunch and Engadget – and now Yahoo Finance – which together can become a strong digital advertising platform for Verizon.
Combining these operations, and its own operations, may make Verizon stand next to internet behemoths like Google and Facebook.
The Yahoo acquisition will lead Verizon to firm up its operations in the digital ad space. Verizon will surely monetize both Yahoo and AOL operations to get the best out of this dealVishal Tripathi, Research Director, Gartner
According to Kawoosa, another challenge now is that with Verizon’s acquisition, Yahoo becomes strong but only to a specific geography. He is
not sure how it is going to complement Yahoo’s global image.
Apparently, the only synergy coming out is taking Yahoo services to a huge Verizon base but whether it will work significantly is yet to be seen.
Is There Any Take-Away for India Here?
The deal comes as good news for the talented Indian IT workforce. It will surely lead to more jobs at Yahoo facilities in the country as once the consolidation is done, Verizon will expand its businesses and India, which has a huge young consumer base, cannot be ignored.Tripathi to IANS
Verizon’s main centre in Chennai and offices in Hyderabad and Bengaluru work towards providing voice and wireless communication solutions, data
and the like. Yahoo’s downsized Bengaluru centre looks after its websites and digital ad platforms. There is no research and development work
happening now.
With the Verizon deal, the once-great Yahoo has a revival chance but for Kawoosa, “one can only offer services and can’t force users to make it their
preferred choice,” especially at a time when internet usage is going through a massive churning and the spurt of smartphones and social media has
changed the online habits of people.
It’s important to me to see Yahoo into its next chapter.Letter from Marissa Mayer, CEO, Yahoo to employees
The world is interested too as Verizon has some really long distance to cover.
( This article has been published in arrangement with IANS.)
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