Brands Look at TikTok After App Begins Monetising in India in Nov
As the ban on the Chinese video app was lifted by the courts in India in late April, TikTok is becoming an up-and-coming platform for Indian consumer brands for advertisements.
Since last November, the company started to showcase its product to Indian brands and online retail store Voonik was the first to the use TikTok as an advertising platform, as reported by ET Tech.
Head of Ad Sales and Customer Support for ByteDance (Tik Tok's owner) India, Sachin Sharma, told ET Tech that the video app has users even from the most remote towns in India.
A new advertisement format – ‘Brand Takeover’ – was launched by TikTok that lets the brands show full length vertical display and 'In-feed Native Video', that allows an interactive format, as reported by ET Tech.
According to Bijoor's estimation, TikTok users in rural India use the app for an average 106 minutes per day. He also said that engagement on TikTok is higher than that on Facebook, Twitter, and Instagram.
The Madras HC had called for a ban on TikTok on 3 April, owing to reports of pornographic content being accessible to minors on the platform. The app was then removed from Google Play Store and Apple App Store after a couple of days.
Brands Meet Audience
Voonik, an online retailer, is finding its target audience of 18-35-year-old matches on TikTok.
(With inputs from ET Tech)
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