It’s the ultimate betrayal.
Sealed Air Corp. the American company that manufactures bubble wrap has announced a new version of the original product. Called iBubble Wrap, the new packaging consists of flat plastic sheets that the shippers will have to fill with a custom-made pump. The end product looks exactly like the traditional bubble wrap, except the bubbles don’t burst!
The Wall Street Journal explains the logic behind abandoning tradition.
Charlotte N.C.-based Sealed Air is betting iBubble Wrap will appeal to space-conscious online retailers who are driving swift growth in the global packaging business, even as fans are disappointed by the lack of pop. Traditional Bubble Wrap ships in giant, pre-inflated rolls, taking up precious room in delivery trucks and on customers’ warehouse floors. One roll of the new iBubble Wrap uses roughly one-fiftieth as much space before it’s inflated.
As opposed to the old bubble wrap which had air filled in individual pockets, the new iBubble Wrap will have air running through one long inter-connected column. The company has promised that the old version of bubble wrap will not be phased out, but hopes to revive its falling shares in an already inundated packaging market with the new age version.
For those having an anxiety attack, breathe! “The future of OCD” is here in the form of a pocket sized device with bubble buttons that you can pop for hours and hours.