Tata Sky has finally come out with its revised prices for channel packs, as mandated by the Telecom Regulatory Authority of India (TRAI) earlier this year. The direct-to-home (DTH) service provider has been haggling with the authority, which involved a case hearing in the Supreme Court on 10 January.
The new packs have been published on its website and was spotted by Telecom Talk first. It also says that customers already signed for a long-term plan will be able to switch to newer plans with ease.
Airtel TV, Dish TV and other providers have already published and marketed their new range of plans to the consumers, Tata Sky being the last one to do so.
The provider is asking its existing users to sign in with their mobile number or subscriber ID, get a one-time password (OTP) and browse through a range of packs that are on offer with a revised set of prices.
Tata Sky has also highlighted certain points for those who’ve already paid for long-term plans with the provider recently. This was also spotted by Telecom Talk and here’s what the company statement says:
Trai’s latest Tariff Order mandates a new tariff structure to which all subscribers need to migrate. For users currently subscribed to a long duration pack, Tata Sky will migrate you to a monthly pack of your choice on/after February 1, 2019, and credit the applicable balance in your Tata Sky account as soon as you are switched to monthly packs.Tata Sky via Telecom Talk
Television viewing in India is at a crossroads, with consumption of digital content via the internet on the big screen slowly, but surely catching up. And it was hard for the Telecom Regulatory Authority of India (TRAI) to ignore the obvious concerns of the consumer, who is now paying for dual medium of content.
Which is why TRAI’s latest change in tariff for TV channels comes as a big relief for people, who virtually end up spending up to Rs 20,000 annually on subscriptions.
People quoted in a BloombergQuint report say they end up spending close to Rs 20,000 on digital and TV channels right now in a year. With the new ruling in place from TRAI, those numbers are likely to change for those who're still glued to the TV channels on the big screen.
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)