Snapdeal Goes Multilingual on its Mobile Site

E-commerce giant Snapdeal now offers users a multilingual shopping experience on its mobile site.

Indian online marketplace Snapdeal has launched a multilingual interface on its mobile site to assist its customers overcome language barriers and shop online in their preferred language, the company said in a statement.

Snapdeal’s user interface is now available in Hindi and Telegu and from January 26, Snapdeal will be available in other regional languages including Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi.

India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multi-lingual is driven by the feedback that we have received from our users.

Rohit Bansal, Co-founder,  Snapdeal

With this, Snapdeal will expand its reach to an additional 130 million smartphone users in India, who use internet in regional languages.