Did you know, Facebook is getting digital media websites more traffic than Google?
That is the case according to Parse.ly, an analytics firm which collects data for about 400 digital publishers worldwide.
In July 2015, referral traffic from Facebook spiked to a far more substantial number (43%), as compared to referral traffic from Google that was 38%.
Your Facebook Timeline shows you more posts that your friends have actually taken the time to publish and share, after the social media company tweaked their algorithm earlier this year.
So where does India figure in all of this?
A good insight could perhaps be provided by The New York Times’ Facebook page, which boasts of almost 10 million ‘likes’.
Dan Kopf of Pricenomics painstakingly collated data from NYT’s Facebook page and found the 10 most popular stories (by likes+shares) since 2009.
Six of those 10 stories were about India and all the listed stories were published/shared in 2014 and 2015.
India ranks as the country with the second highest number of members on Facebook with approximately 62 million accounts as of 2014.
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