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Made for India LinkedIn Lite App Goes Live to Connect With Bharat

The professional networking platform wants millions of users to connect to its platform on mobile. 

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Guess what guys, there’s a new Lite app in town and this time, it’s Microsoft’s professional network platform, LinkedIn. The Lite app, claims to be sized at less than 1MB and has been developed out of India.

Developed by LinkedIn's R&D team in Bengaluru, LinkedIn Lite app is first being rolled out to members in India. The app size is only 1MB and reduces data usage by 80 percent. It also offers all key features like news feed, jobs, profile, network, messaging, notifications and search.

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The Lite app was inspired by the success of the lightweight mobile website, which was launched in September 2016. Taking a closer look at the LinkedIn Lite app, it became obvious that this is a web-centric app, as when you click a link, the page buffers up to open.

The professional networking platform wants millions of users to connect to its platform on mobile. 
The Lite app works like a fast-loading web version. 
(Photo: The Quint)

The interface is plain-jane, toned down version of the original app, but you can still see the picture of the person, whose profile you’re visiting. No surprises that Lite will be only available to Android users in India for now, with over 60 countries expected to get the version in the coming months.

The professional networking platform wants millions of users to connect to its platform on mobile. 
Toned down version of the original LinkedIn app. 
(Photo: The Quint)

Even in 2017, India is facing network connectivity issues, and with millions of users yet to be tapped for internet-based platforms, the technology industry is bullish about pushing these Lite version apps.

With many phone makers resorting to make feature phones right now, Lite apps could be the gateway for Android to become mass-friendly and increase its current superiority (with 97% market share in India) even further.

(We all love to express ourselves, but how often do we do it in our mother tongue? Here's your chance! This Independence Day, khul ke bol with BOL – Love your Bhasha. Sing, write, perform, spew poetry – whatever you like – in your mother tongue. Send us your BOL atbol@thequint.com or WhatsApp it to 9910181818.)

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