Intex Claims to Be the No 1 Indian Mobile Handset Brand

According to the recent IDC Q3, 2015 report, Intex is the no1 brand in the Indian mobile handset space.

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Intex IRist. (Photo: <b>The Quint</b>)

Intex recently claimed that it has emerged as the No 1 Indian mobile handset player in the country as per the latest International Data Corporation (IDC) Q3, 2015 report (July – September 2015).

In the last quarter (July – September 2015), Intex sold 87,55,697 mobile phones, a 42.5% growth viz-a-viz the last quarter.

Intex Technologies has shown an incredible growth in a short period of two years and has consolidated its position in the last six months backed by a vast product portfolio.

Becoming the No 1 Indian mobile brand is a reiteration of our commitment to bring the best in class products to our consumers and we are thankful to our consumers for their love and support. We are all very excited with this achievement and will continue to work towards strengthening our market leadership in the coming months.
Mr Sanjay Kumar Kalirona, Business Head Mobiles, Intex Technologies

Beginning this year with a bang, Intex Technologies has followed an aggressive approach towards its growth by successfully launching newer models in the first half of 2015.

Some of the key products launched include Aqua Power+, Aqua 4G+, Aqua Trend, Aqua Dream II, Cloud Swift.

Samsung continued to lead the Indian smartphone market with 13.1% sequential growth (quarter-on-quarter) in Q3 2015 and also overtook Lenovo as the top 4G vendor.

The volume growth was primarily contributed by LTE-based smartphones, such as Galaxy Grand Prime 4G, Galaxy J, and Galaxy A series, which mostly moved through the retail channels, although Samsung also had some e-tailer focused phones, such as the Galaxy J5 and Galaxy J7.

Micromax has refuted Intex’s claim of becoming the no 1 in the mobile handset space. But according to the report, Intex has seen a staggering 9.4% growth in Q3 2015.

International Data Corporation (IDC) report says that 28.3 million smartphones were shipped to India in the third quarter of 2015 that ended September 30th. This is up 21.4% from 23.3 million units for the same period last year, according to the report. It also said that one out of 3 smartphones shipped in India in Q3 2015 were 4G-enabled.

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