Here’s Why Apple is Likely to Increase Prices of iPhones Very Soon
Apple is trying its best to bring down the prices of iPhones in India, mostly because of attractive cashbacks.
But the ongoing trade war between the United States and China could have a ripple effect on the economy, adding to duty costs, which invariably will end up bumping up the price of iPhones as well.
This will push Apple to increase the prices of iPhones globally, and industry experts believe the change could be as much as Rs 12,000 for various models. This has been mentioned by Morgan Stanley analyst Katy Huberty who suggested a price hike of $160 (Rs 12,000 approx) for iPhone is likely to happen.
The report from Huberty does mention that Apple could absorb the increased duty costs and brace for lower-than-expected quarterly results next time around.
Or the Cupertino-based giant could simply pass on the increased costs to the consumer, which wouldn’t be surprising, considering what the company has been doing over the years.
The trade war is clearly having strong effect on the technology industry. After Google suspended Android support for Huawei and Honor devices earlier this week, Microsoft joined in by cutting Windows 10 support for its laptops.
Many experts think that US strong arming tactics against Chinese companies could hit Apple’s business fortunes overseas, with consumers in China possibly moving away from iPhone and start using Huawei or phones from other Chinese brands.