Apple kicked off its "special event" where it revealed the next in its flagship lineup of smartphones – the iPhone 15 series.
The launch event took place at the Steve Jobs Theatre in California's Cupertino on Tuesday, 12 September, and was a pre-recorded presentation.
Since the Steve Jobs-era, keynote events organised by the big tech company have become more than a mere showcase of its latest gizmos and gadgets, crossing over into pure entertainment.
Watch the event live from Apple Park here:
For the first time in Apple's history, the made-in-India units of the iPhone 15 will reportedly be available for purchase on the same day as the China-made units of the smartphone, Bloomberg reported.
Apple has been assembling existing generations of iPhones in India since 2017 and started manufacturing the smartphone here from 2020.
Currently, only 7 percent of iPhones are made in India but the company wants to ramp up production to 25 percent by 2025.
The iPhone 4S was the first iteration of the smartphone that was presented by CEO Tim Cook in 2011.
Apple’s last iPhone event in September 2022 has 31 million views on YouTube.
In 2016, Apple decided to remove the headphone jack from the iPhone 7 – a controversial decision that left customers fuming.
Apple Introduces Apple Watch Series 9
Apple's Chief Operating Officer Jeff Williams introduced the Apple Watch Series 9 and Apple Watch Ultra 2 at the company's Wonderlust event on Tuesday.
It has a CPU comprising 5.6 billion transistors, a GPU that’s 30 percent faster, and a four-core neural engine. Directions to Siri via the Apple Watch Series 9 will be processed on-device and will enable precision-finding of your iPhone too.
The company said that it worked with Nike on the environment-friendly and recyclable wristband of the new Apple Watch Series 9. It is reportedly Apple's first carbon-neutral product.
One of the standout features of the Apple Watch Series 9 is 'Double Tap' which allows users to answer a call, for instance, by simply tapping their thumb and index finger together.
Apple Unveils iPhone 15 Series
The iPhone 15 is here. In a major upgrade, the smartphone has a 48 Megapixel main camera and improved zoom quality with 2x telephoto optical quality.
The iPhone 15 is powered by the powerful A16 Bionic chip with a 16-core neural engine. It has a ceramic shield and is dust as well as water resistant.
Apple also announced additional capabilities of the Dynamic Island such as tracking deliveries, etc.
In a significant new design change, the iPhone 15 ditches the Lighting port and has a USB-C charging port instead. This means that users will likely have to buy all-new charging cables, if they don't have a USB-C cable already.
The iPhone 15 will cost $799 (125 GB) while the iPhone 15 Plus will cost $899.
Meanwhile, the iPhone 15 Pro and the iPhone 15 Pro Max are made out of a titanium alloy, the same one used in NASA's Mars Rover.