Beware, Trolls! Twitter Has a New Policy to Mute Harassers
Twitter Inc on Tuesday, 15 May revised its strategy for fighting abusive internet "trolls," saying it would use behavioral signals to identify harassers on the social network and then limit the visibility of their tweets.
San Francisco-based Twitter, known for freewheeling discussions since it was founded in 2006, has been trying to rid itself of harassment out of concern that personal attacks were driving people away.
Chief Executive Jack Dorsey said Twitter now would try to find problematic accounts by examining behavior such as how frequently people tweet about accounts that do not follow them or whether they have confirmed their email address.
Tweets from those accounts will appear lower in certain areas of the service, such as search results or replies to tweets, even if the tweets themselves have not been found to violate any rules.
Tweets will not be removed entirely based on behavioral signals, Dorsey said.
In tests the new approach resulted in a 4 percent decrease in abuse reports originating from search results and an 8 percent decrease in abuse reports from the conversations that take place as replies to tweets, according to the company.
Most abuse comes from a small number of accounts that have an outsized impact, said Del Harvey, Twitter's vice president for trust and safety.
Social media firms including Twitter and Facebook are under pressure to remove bullies, many of whom target women and minorities. Many women cannot express themselves freely on Twitterwithout fear of violence, Amnesty International said in a report in March.
Reducing abuse could also help Twitter's business. If more people sign up and spend time on the service, marketers may buy more ads on it.
In March, Twitter sought proposals from academics and others to help gauge the "health of public conversations." Dorsey said the company is reviewing 230 submissions it received.
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