On Thursday, Bollywood actor Sonakshi Sinha launched #OPPOF5Youth at a specially designed Selfie Cafe in a popular mall in Mumbai. As the name suggests, this phone is targeted at youngsters who not only love to click selfies, but also want intelligent and real selfies. The phone uses Artificial Intelligence to enhance the quality of your selfie and brings out the real you. Trust OPPO to know what exactly the youth of today want.
The F5 Youth is priced at Rs 16,990 and is already available online as well as offline. It’s the first smartphone in its price segment that boasts of FHD+ full screen display model. Coming to the selfie cafe, it’s located at Phoenix Marketcity Kurla and is stylish, colourful and vibrant, just like today’s youth.
“Our focus has always been on bringing the best photography and Selfie experience to the Indian consumers, especially the youth. We believe that the youth demands a device that represents them and syncs well with their youthful and fashionable personality,” said Sky Li, Global VP, OPPO and President of OPPO India. He added, “We have been leading the Selfie industry in the Indian market and with the first A.I. Beauty technology in India, we are confident of going further ahead in this journey.”
OPPO and Sunburn had held a contest, before the event called ‘OPPO Sunburn Angels’. This gave female contestants an opportunity to win tickets to the Sunburn festival by uploading their selfies with the hashtag #OPPOSunburnAngels. The winners also joined the F5 Youth event and there it was declared who will go for the festival in Pune. They also have a chance to feature in OPPO’s Christmas video. Can’t remember when was the last time a brand went all out to woo the youth.
The #OPPOF5Youth has a 16 megapixel front camera and a 13 megapixel rear camera. The phone can recognise upto 200 spots on your face and uses a global human database to identify facial features, shapes and structures. It can even tell the difference between the age, skin tone and gender of its subjects. The phone uses all this information to give you a selfie with an enhanced beauty effect only specific to you.
The 6-inch full screen display with 2160 x 1080 dpi resolution and 18:9 aspect ratio makes sure you have a wide enough screen to enjoy your pictures, videos and games. What’s more, you ask. Well, you can use your face to unlock the #OPPOF5Youth. And if you prefer using your fingerprint, you have that feature as well.
The phone has a sleek, stylish and elegant body that perfectly fits in your palm. Use it as much as you want and your palm will still not tire. OPPO’s Color OS 3.2, together with 3GB RAM and a 16nm octa-core CPU processor, gives you better performance while consuming less energy. OPPO knows that the youth of today just can’t do without their phone so the F5 Youth comes with an exceptional battery life. You can use it upto 12 hours at a stretch without charging.
For all the features it comes equipped with the phone is reasonably priced and is nothing short of a steal. So if you’re looking to gift yourself a new smartphone this Christmas, go for the #OPPOF5Youth or still better, be someone’s Santa! (Hint: The phone is a great New Year gift too.)
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)