Google is discontinuing the production of its "Chromecast Audio" – a Wi-Fi enabled audio-streaming dongle – that allowed users to play music on speakers that were not compatible with Wi-Fi connectivity. The tech giant first announced the device in 2015 and launched in India a year later.
The development was confirmed by Google last week. This is probably because it sees devices like Google Home and Home Mini being capable of doing that and offer voice-assistant feature as a bonus.
The product is selling at a knock-off price in the US this month, while consumers in India can still get one for around Rs 3,300, listed on the devices section of Google Play Store.
"We will continue to offer assistance for 'Chromecast Audio' devices, so users can continue to enjoy their music, podcasts and more," the spokesperson added.
Our product portfolio continues to evolve and now we have a variety of products for users to enjoy audio and we have therefore stopped manufacturing our ‘Chromecast Audio’ products.Google spokesperson
With devices like Google Home catering to multiple needs, including playing music, it’s possible that Google felt it was time to pull the plug on Chromecast Audio.
While the device did convert a regular home speaker into a Wi-Fi enabled one, but the lack of a voice assistant meant its usage still required a two-step process, which many aren’t keen on getting into these days.
While Amazon on the other hand, has bigger plans with its Echo range, Google is mostly relying on just a few of its smart products. The rest will be handled by third-party brands, supporting Google Assistant.