The Ford Figo Aspire has been pitted against the Maruti Suzuki Dzire, Hyundai’s Xcent, the Honda Amaze and the Tata Zest.
The undisputed king of this segment is the Dzire and the Amaze and they have had a successful run in the market, so for Ford to make its mark will be undoubtedly tough.
Lets say an Indian with a Korean ‘Xcent’, ‘Desires’ to date a supermodel that might ‘Amaze’ you? The real question is, should he ‘Aspire’ for it? We say yes.
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