Indian two-wheeler manufacturer TVS has for a while been longing to organise a bike festival of its own where it can gather passionate performance riders and introduce them to the company’s track and off-road racing heritage.
To achieve the same, TVS organised Moto Soul which is its annual bike festival with 2019 being its debut year.
Set up at the Hill Top area in Vagator, Goa, the event played host to a lot of biking events, some fun activities, and games for the participants and the general crowd.
TVS and Sherco also showcased their team for the Dakar Rally this year with Harith Noah representing India in the race. This is the rider’s debut season and we managed to catch up with him for a quick chat on what it takes to be a Dakar rider.
TVS also launched its new lineup of performance biking gear at the event. The company is replicating the model adopted by the likes of other bike manufacturers like Royal Enfield and Triumph Motorcycles, which have their own merchandise and riding gear.
TVS has a many riders on the streets, but what it lacks is a cult following and advertising its biking culture in India. In terms of sales of its flagship two-wheelers, it sold around 26,000 units of the Apache series which includes the RTR 200, 160 4V and the RTR 180 in September 2019. It also managed to sell 290 units of the RTR 310 sportbike which is the company flagship.
This shows that there are a considerable number of TVS bike riders out there, but it doesn’t have the cult following that brands like Harley-Davidson, Royal Enfield and Triumph have.
Moto Soul seems to be a good initiative by the company and TVS needs to build on the same. The first edition might not have gone the way the company wanted, as rains washed away most of the first day’s events, but the idea of celebrating something like this is being welcomed by the biker community.
Hopefully, we get to see a bigger turnout in the next edition of the event.
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