Royal Enfield India President Rudratej Singh Quits 

Singh was instrumental in the launch of the RE 650 Twins by the India-based two-wheeler manufacturer in 2018.

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Car and Bike
1 min read
Royal Enfield launched a slew of bikes during his tenure. 
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Royal Enfield, the two-wheeler arm of Eicher Motors, Tuesday announced a top management change following the resignation of its President Rudratej Singh.

Eicher Motors CFO Lalit Malik will take on the additional interim responsibility of the Chief Commercial Officer with immediate effect, Royal Enfield said in a statement. Rudratej was instrumental in the launch of the company’s first set of 650cc bikes in India and different parts of the world in the past six months.

Singh, who had joined the company in January 2015 to lead the commercial organisation in the capacity of the President, has decided to pursue opportunities outside of Royal Enfield owing to personal commitments, it added.

With this decision, he will cease to be the official media spokesperson for Royal Enfield (RE) with immediate effect, the company said.

During his stint, Singh led Royal Enfield's commercial business of the niche motorcycle brand both in India and global markets.

Vimal Sumbly, formerly with Triumph Motorcycles India, joined Royal Enfield in 2018. He is responsible for Royal Enfield’s growth in the APAC market, with multiple premium motorcycles expected from the company’s stable in the coming years.

It’ll be interesting to follow where Rudratej decides to make his next move. It’s possible Triumph may be on the lookout for a helmsman, especially since Sumbly left from his country head post. Triumph has been showing steady growth in the premium motorcycles market in India, since its launch in 2014.

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