Mahindra TUV300 Launched; Starting Price Rs 6.9 Lakh

Mahindra has launched the brand new TUV300, and its awesome!

Car and Bike
2 min read
Mahindra’s latest SUV the TUV300 was launched today in Chakan, Maharashtra. (Photo: <i>The Quint</i>)

Indian auto giant Mahindra & Mahindra (M&M) has launched its much awaited compact SUV, the TUV300. With an introductory price starting at Rs 6.9 lakh (ex-showroom Pune), it aims at strengthening its market share in the utility vehicles segment.

TUV300, which comes only with a diesel engine, is priced up to Rs 9.12 lakh for the top-end variant, which showcases the AMT (auto gear shift) technology.

The TUV300 embodies Mahindra’s tough and rugged DNA which makes me confident that it will be a brand creator in its segment and find favour both in India and globally.
— Anand Mahindra, Group Chairman, Mahindra & Mahindra

TUV300 will take on the likes of Ford EcoSport and Renault Duster that are priced between Rs 7.88 lakh and Rs 13.54 lakh (ex-showroom Delhi).

The TUV300 has been designed and developed in-house. Both the company and its suppliers have invested around Rs 1,500 crore for developing the vehicle.

The front grille of the TUV300. (Photo: The Quint)
The front grille of the TUV300. (Photo: The Quint)

The research and development of the model has been carried out at the Mahindra Research Valley in Chennai.

The vehicle will be manufactured at M&M’s Chakan plant, where it also produces trucks and other vehicles on the Maxximo platform.

Mahindra claimed that the vehicle, which is built on a completely new platform, offers an average of 18.49 km per litre.

TUV300 comes with a rear wheel drive, and boot space of 384 litres which can be expanded to 720 litres. It is equipped with a 1.5 litre diesel engine which delivers a power of 84 bhp.

A shot of the interiors of the TUV300. (Photo: The Quint)
A shot of the interiors of the TUV300. (Photo: The Quint)

Commenting on the production capacity, M&M Executive Director Pawan Goenka said the company has the capacity to produce 5,000 units of the TUV300 per month.

Production capacity can be further enhanced depending upon the market demand.
— Pawan Goenka, Executive Director, Mahindra & Mahindra

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