Hyundai Motor India released a music video titled ‘Drive Mein Junoon’ on YouTube to celebrate Hyundai i20’s second anniversary.
Arijit Singh has given his voice for the music video and Clinton Cerejo is the music composer for it.
‘Drive Mein Junoon’ is a unique song composed using 118 sounds derived exclusively from the Elite i20, all of which were recorded in a single day. The sound samples used include the sound made by wipers, the pulling of the hand brake, turning the indicator on and off, seat belt warning sound, the opening and shutting of door and windows, engine revving etc.
Hyundai Motor India is a youth-centric brand and under its modern premium brand direction celebrates the success of the Elite i20, a car that embodies the spirit of Indian youth. We believe that art, culture, and music are common assets and together constitute a universal language that influence and inspire people of all ages and backgrounds. Cars are a collage of multifaceted forms of art and technology and creating them is similar to creating a masterpiece of music, we are delighted to associate ourselves with India’s leading youth icons, Arijit Singh and Clinton Cerejo, and be a part of this exciting innovation that will instantly connect with the Indian youth.YK Koo, Managing Director and CEO, Hyundai Motor India Ltd
The ‘Drive Mein Junoon’ music video is exclusively available on ‘Hyundai India’ YouTube channel.
I have heard Clinton’s various works and I am very fond of his music. Dubbing the new Elite i20 song was exhilarating as it has a rock-like quality with catchy and meaningful lyrics and I was humming the tune even after the recording was over! That’s the power of great music.Arijit Singh, Singer
Hyundai claims that this was an original one, however, we beg to differ. The music video seems to be inspired by BBC’s Top Gear, where the producers once decided to make the show’s opening music with the help of cars.
The challenge was to derive sounds from the car and create a song without using any other instruments except car sounds and voices. At the same time, I had to ensure the track was modern and has an instant appeal to the modern discerning Indian. I’m really happy because when I hear the finished product I feel we achieved both objectives. When working with car sounds which are mechanical in nature, the goal was to infuse a life like quality to them and give the car a personality and make it come alive. The car was more than cooperative and I myself was amazed at the sheer range of sounds I was able to extract from the Elite i20. It’s like the car was literally my co-composer on this one. I hope the viewers have as much fun watching this video as we’ve had creating it.Clinton Cerejo, Music Director
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