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Ford Slashes Aspire, Figo Prices by Upto Rs 91,000 in India

The company is looking to boost sales amid competition from Maruti Suzuki and Hyundai. 

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Ford India on Tuesday slashed prices of select variants of its compact sedan Ford Aspire and hatchback Figo by up to Rs 91, 000 as it looks to increase sales. Figo’s 1.2-litre petrol variant will now be priced between Rs 4.54 lakh and Rs 6.29 lakh.

The company’s compact sedan Ford Aspire will now be available in a range of Rs 5.28 lakh to Rs 6.8 lakh for 1.2-litre petrol option.

Likewise, diesel variant of the 1.2 litre model has seen a price cut ranging between Rs 25,000 and Rs 91,000 across different versions and will now be available between Rs 6.37 lakh and Rs 7.89 lakh.

The diesel option of the model, powered by 1.5-litre engine, will now cost between Rs 5.63 lakh and Rs 7.18 lakh (all prices ex-showroom Delhi) with the two top-end versions witnessing a price cut of Rs 50,000.

The new prices are applicable with immediate effect.
Ford India Statement

Earlier in March, Ford India had slashed prices of EcoSport by up to Rs 1.12 lakh, two days after Maruti Suzuki launched its compact SUV Vitara Brezza with price starting at Rs 6.99 lakh.

Also Read:
Ford Slashes EcoSport’s Price After the Launch of Maruti Brezza

Ford India’s reduction in prices of Aspire and Figo comes at a time when two top carmakers Maruti Suzuki India and Hyundai Motor India have announced price hikes across various models by up to Rs 20,000. The two companies had cited rising input cost and rupree depreciation as reasons for taking such a step.

Also Read:
Maruti Hikes Price of Vitara Brezza and Others By Up to Rs 20,000

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