Here’s Why Amazon Was Forced to Revamp Its App Logo

Amazon revamps its logo after some users compared it with Hitler’s moustache.

Updated
Tech and Auto
2 min read
Amazon revamps its logo after a part of its logo was compared to Adolf Hitler’s moustache.
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E-commerce company Amazon has revamped its iOS and Android app logo after a part of its logo was compared to German Dictator Adolf Hitler’s moustache.

In January, the company launched a new icon for its mobile apps which replaced the old shopping icon with brown cardboard box design and a blue coloured strip on it that was said to symbolise Amazon’s shipping packages.

But, Why did Amazon Change its logo? Here’s everything we know.

What Led Amazon to Change Its Logo?

Several netizens found similarities between the adhered tape stick( part of the logo) and moustache of Hitler. After receiving negative feedback from its users, the company decided to change it logo,without any prior intimation.

Users found similarities between the blue colored adhesive tape which was directly placed on top of the company arrow signature. The arrow was criticized to resemble the moustache of the German dictator.

What Does the New Logo Look Like?

The new app logo features a brown cardboard box with a strip of adhesive tape that has been redesigned to a two toned folded piece of a tape.

This was Amazon’s first change in its app logo in the last five years. Ever since, the logo was updated, the eCommerce giant received rave criticism from several from its users.

Is Amazon Following Myntra’s Footsteps?

Earlier, e-commerce website Myntra has also changed its brand logo after a Mumbai-based activist Naaz Patel filed a complaint alleging that the logo was ‘inappropriate’ and ‘offensive’ to women.

According to several media reports, Patel demanded the removal of Myntra logo and demanded legal action against the company if in case they fail to implement the changes.

What Did Amazon Say About This Controversy?

Responding to the ongoing controversy, an Amazon spokesperson said that the company is looking out for new ways to delight its customers.”We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep,” said an Amazon spokesperson, reports The Verge.

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