The National Basketball Association (NBA) today announced the first-ever broadcasts of live NBA games in India during primetime.
From March 11 – April 8, 2018, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday at 10:00 p.m. India Standard Time (IST).
Broadcast on the Sony network, the league builds on the league’s NBA Sundays campaign, a weekly live primetime game on Sunday evenings in Europe and Africa.
The five games airing in India will feature some of the league’s biggest stars, including the Cleveland Cavaliers’ LeBron James, the Oklahoma City Thunder’s Russell Westbrook and the Philadelphia 76ers’ Joel Embiid.
“We are excited to bring primetime games to India for the first time to help meet the growing demand fans in India have for live NBA content,” said NBA India Managing Director Yannick Colaco. “The NBA Sundays campaign is part of our continued commitment to customise exciting NBA content for local audiences, and fans in India will have access to a tremendous schedule of live games during primetime featuring some of the league’s top players.”
“Providing primetime coverage of NBA games on Sony Pictures Sports Networks gives every basketball fan easy access to all the NBA action,” said Mr. Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India. “Our collaborative efforts with the NBA continue to help us engage with existing fans and develop new fans. We will strive to grow the NBA’s presence in India and expand its reach in the coming years.”
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