Press Release:
Tata Tops Brand Finance India Ranking In 2019, Brand Value Grows 37% To $19.6 Billion
- Fastest growing brand among Top 25
The ‘Tata’ brand ranked as India’s most valuable brand in the Brand Finance India 100 2019 report. The total value of brand ‘Tata’ has risen by 37% to $19.6 billion as compared to $14.2 billion in 2018, surpassing the combined value of the second and third most valued brands in India.
According to Brand Finance, the world’s leading independent brand valuation consultancy, the increase in the valuation of the Tata brand is the result of its continuous leadership in the domestic market and improved performance across key segments like auto, steel, information technology, hotels, retail services, among others.
“Being recognised as India’s most valuable and fastest growing brand is a matter of pride for us. This is testament to the Tata brand’s strong inherent value, reflecting the trust consumers and stakeholders have placed in us. As we move ahead, our people first approach,industry leading technologies, expertise and strategic investments will further strengthen our brand.”Mr. Harish Bhat, Brand Custodian, Tata Sons
Mr. David Haigh, Chief Executive Officer, Brand Finance, said, “Tata Group is to be commended for its ability to scale new heights, as it is not only India’s most valuable brand, but has also recorded faster growth than any other brand in the top 25, with an impressive 37% increase. The Group’s brand presence across autos, IT services, steel and chemicals continues to go from strength to strength and remains a pioneering force to be reckoned with”.
Every year, Brand Finance values 5,000 of the world’s biggest brands. The 100 most valuable Indian brands are included in the Brand Finance India 100 2019 ranking. Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.
About the Tata Group:
Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising 30 companies across 10 verticals. The group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’. Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation and art and culture. In 2017-18, the revenue of Tata companies, taken together, was $110.7 billion. These companies collectively employ over 700,000 people. Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 28 publicly-listed Tata enterprises with a combined market capitalisation of about $145.3 billion (as on March 31, 2018). Companies include Tata Consultancy Services, Tata Motors, Tata Steel, Tata Chemicals, Tata Global Beverages, Titan, Tata Capital, Tata Power, Tata Advanced Systems, Indian Hotels and Tata Communications.
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