Press Release
HRX by Hrithik Roshan, launches innerwear with ‘active technology’
‘HRX active’ collection- offers a range of high intensity workout innerwear for men
HRX, India’s first home grown fitness brand, co-owned by Bollywood heartthrob Hrithik Roshan and Myntra, announces the launch of ‘HRX active innerwear’ collection. The new range includes vests, underwear’s and more for men and is designed to offer high comfort and durability during intense physical exertions, such as running and training.
The HRX active collection uses advanced technology to comfort and boost endurance levels during workouts, with special product features that helps users sustain a higher degree ofexhaustionand strain. This has been made possible with Rapid Dry technology that quickly absorbs moisture or sweat, keeping the innerwear dry during rigorous workout sessions, ridding the user of discomforts associated withdampness in the innerwear. The products also use high stretch polyamide fabric that is extremely flexible and anti-microbial, while incorporating flat seam technology to make it abrasion resistant and avoid chafing, adding to the comfort of the user.
“The new range of active innerwear from HRX is designed to take fitness to a new level as it facilitates greater comfort and mobility with advanced materials and design implications that enables users tide over sogginess and slackness during rigorous training regimens. It is extremely important to feel at ease during work-outs and the collection very well caters to this need. I am extremely excited about this launch and look forward to more people taking up and enjoying fitness.”Speaking on the launch, Hrithik Roshan, Bollywood sensation and the man behind HRX
The new range of high intensity workout innerwear for men will be available on Myntra and Jabong at a price range between Rs 349 and Rs 849. The launch is also being supported by a campaign, featuring Hrithik Roshan.
About HRX:
Incepted in 2012, Mumbai-based HRX brand aims to motivate and inspire individuals in their journey to overcome challenges and become the best version of themselves. An amalgamation of Bollywood leading actor Hrithik Roshan’s brand attributes and core philosophy, HRX is one of the first home grown fitness brand in India The brand has sports and training apparel, casual apparel, footwear and accessories for both men and women.
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