Press Release: Cartoon Network’s We Bare Bears Visit India
Cartoon Network’s successful We Bare Bears franchise enters India with a special We’ll Be There launch campaign
Cartoon Network’s successful We Bare Bears franchise enters India with a special We’ll Be There launch campaign(Photo Courtesy: Cartoon Network)

Press Release: Cartoon Network’s We Bare Bears Visit India

Press Release:

It’s Bear Hug Time As Cartoon Network’s We Bare Bears Visit India

It’s bear hug time - Cartoon Network’s popular We Bare Bears franchise comes to India for the first time
It’s bear hug time - Cartoon Network’s popular We Bare Bears franchise comes to India for the first time
(Photo Courtesy: Cartoon Network)

‘We’ll Be There’ campaign includes brand partnerships, on-ground activations and influencer meet-and-greets

Make way for big-bear hugs as Grizzly, Panda, and Ice Bear, come to India! Cartoon Network’s We Bare Bears’ 2019 awareness and fan-engagement campaign ‘We’ll be There’ is all set to enter the Indian market after a successful run across Asia Pacific region.

Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Panda and Ice Bear, in their ongoing attempt to fit into human society, how they always get into mishaps, but they make new friends along the way.

Taking its name from the lyrics from the show’s theme song, ‘We’ll Be There’ will include a host of events ranging from mall activations, social media influencer engagement, meet-and-greets with character mascots in key locations across India. The three bears will spread good vibes and paw-sitivity with bear hugs at malls such as Select City Walk in New Delhi, Phoenix Mall in Bangalore and Infinity Mall in Malad, Mumbai, starting September 2019.

“Cartoon Network is officially welcoming the bears to India. Grizzly, Panda and Ice Bear never fail to put smiles on faces wherever they go – and fans in India are going to love them,” said Vikram Sharma, Vice President of Cartoon Network Enterprises, Asia Pacific.

“This is a really important franchise for us and we are working on many unique associations and collaborations for merchandising and brand partnerships. We’re sure that they will resonate with our legions of bear fans here, just as they have done in many other countries around Asia Pacific.”
Vice President of Cartoon Network Enterprises, Asia Pacific, Vikram Sharma
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One of the most popular Cartoon Network shows, We Bare Bears’ success has paved the way to several merchandise and licensing deals. A wide range of merchandise is now available to fans at Miniso stores across India, The Souled Store for fashion apparel and accessories , Tee Story for apparel as well, Clovia for Lounge and nightwear, Balenzia for socks and My Baby Excel for WBB Plush Toys, that are retailed out of Hamleys, Max Retail, Toys R Us, Landmark Stores, Shoppers Stop and online platforms such Flipkart, Amazon and Firstcry.com

In addition to Cartoon Network, audiences can watch the series on Amazon Prime and Voot. They can also vote for which country in Asia they want the bears to visit next through the “We’ll Be There” microsite. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in India can also join the Facebook community page and watch the We Bare Bears videos on Cartoon Network India website and on YouTube channel in Hindi to know what the bears are up to.

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programs. Its franchises include The Powerpuff Girls, Ben 10, Adventure Time, We Bare Bears, The Amazing World of Gumball and Rick and Morty, as well as other Cartoon Network and Adult Swim originals, and Tuzki, the Turner-owned rabbit IP. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games, publishing and live events. In South Asia, CNE also represents the Warner Bros. Consumer Products business, managing world-famous IP such as Batman, Superman, Tom and Jerry, and Looney Tunes.

The team works closely with Turner’s location-based entertainment department in Hong Kong, which oversees projects such as the Cartoon Network Amazone waterpark in Thailand, the Cartoon Network Wave cruise liner, the Cartoon Network-branded entertainment park in Bali and Amaazia theme park in India; as well as Tuzki attractions at the Six Flags Zhejiang and Six Flags Chongqing theme parks. Turner is a WarnerMedia company.

(The content and statements in the above press release are not attributable to Quintillion Media Pvt Ltd and do not represent the editorial views of The Quint. The Press Release section is a non-editorial platform for individuals/establishment/firm/business enterprise.)

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