It is not that the 14 February tragedy at Pulwama and the subsequent air strikes do not electorally matter in the southern states. It certainly does evoke emotions, but the language of jingoistic Hindu nationalism is lost in translation in large parts of south India, and hence it is not as potent an electoral weapon for the BJP as it is north India.
The presence of strong regional parties that have thrived on powerful linguistic identities makes for a stronger barrier to the BJP’s Hindu nationalist narrative, and the idea of India falls into a uniquely state-specific regional prism, in each of the five southern states and one union territory.
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