Looking back, I am unable to pinpoint the exact age when Ramzan became Ramadan and Khuda Hafiz morphed into Allah Hafiz or, for that matter, when people began to greet each other with ‘Ramadan Kareem’. I suspect it may have gradually started with the growing Saudi influence and the robust petro-dollars sent back home by expatriate South Asians from the mid-80s onwards.
Thirty years later, fuelled by social media fanned by extravagant religiosity, we have a full-blown case of Ramzan/Ramadan over-hype – be it through whatsapp greetings, special aisles in grocery stores the world over promoting iftar staples such as Rooh Afza and dates, advertisement campaigns, special sales and offers leading up to Eid bonanzas.

