Nine years ago, when West Bengal's shrewd – and ruling – Marxist leaders sussed it out that unchecked unemployment was driving youths away from the CPI (M), legendary Argentine footballer Diego Maradona was called to turn the tide.
They would have thought that the idea was a cracker jack. Sports minister Subhas Chakrabarty took the initiative to stage a series of high-profile public appearances by Maradona, each worth Rs 22 lakh to the habitual headline-grabber, aimed at setting off a buzz that would lure the disillusioned ones back.
Earlier this month, Maradona returned to Kolkata with Trinamool legislator Sujit Basu. Subhas Chakrabarty’s right-hand man in the Leftist party was organising programmes where the emphasis was on pulling in people by emphasising the Latin American legend’s stellar appeal. The more, the merrier.
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