The Uttar Pradesh government has issued a notification that during the auspicious month of Shravan, food vendors, including eateries or dhabas, on a certain highway in Muzzafarnagar are required to exhibit a poster mentioning the name and other details of the proprietor/owner of that establishment.
The highway is the route that many Kanwariyas take on their annual yatra to and from Haridwar, carrying the holy water from the Ganges for offering to a Shiva linga in a Shiva temple. The Kanwariyas are required to strictly maintain the prescribed Hindu norms regarding what food and drinks they can consume during the yatra.

