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What's in a Blouse? Ownership, Representation & Dignity for Kalbeliya Women

Consentless appropriation of Kalbeliya culture through mass-made products erases the very identity of the community.

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It’s 10 pm. I’m about to go to bed when my phone starts pinging with constant WhatsApp voice messages. It’s Suwa Devi—one of the senior, respected dancers and artisans of the Kalbeliya community in Jodhpur Rajasthan).

She is upset—deeply disturbed—after receiving a couple of website links from one of her former dance students, a school teacher from Rajasthan now living in Australia. The student had asked whether any Kalbeliya artisans were involved in the two projects featured on the sites. As I browsed the websites, I discovered that one site belongs to an Australian who presents herself as a globetrotter exploring crafts and textiles. She sells embroidered kids' denim jackets under the name 'Kalbelia Queen Pink', pricing them at 250 USD per piece.

The second website belonged to an Indian fashion designer with a high-end lehenga line titled 'Kalbeliya', marketed as 'in tune with international sensibilities and style, while remaining true to its ethnic aesthetics.'

Each outfit retails for no less than Rs 2.5 lakh. What pained her most was the use of her community’s name—Kalbeliya—without any involvement or regard for the sensitivities within it.

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