Volkswagen and its subsidiary Škoda Auto have been in India for over three decades. Yet, they struggle to carve a niche for “German precision and quality” in the domestic car market. Sales in 2024 were lower than the previous year and accounted for barely two percent of total car sales in India, far below the market share of competing foreign brands.
Much like US President Donald Trump's vision to “Make America Great Again”, India hoped that high import tariffs would encourage foreign direct investment (FDI) for manufacturing cars.
This strategy has been effective, with foreign brands contributing to 30 percent of car manufacturing in India, and another 44 percent with Maruti Suzuki, a foreign collaboration. Home-grown manufacturers, such as Tata and Mahindra, account for the remaining 27 percent.
Bad luck, they say, comes in spades. For Volkswagen, the denouement came via a tax demand amounting to $1.4 billion in unpaid import tax over the past decade. If delayed interest and penalties are added, it increases to around $2.8 billion.

