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Beyond ‘Love Charger’: How India’s Babas Seduce the Vulnerable

India’s self-proclaimed godmen, with their large followings, are attractive targets for political parties.

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The assembly of about a lakh people in Panchkula, mostly young men and women, in support of Dera Sacha Sauda chief Gurmeet Ram Rahim doesn’t present the same visual and aural delight as the picture of a hairy man in satin shorts and a colourful, shiny singlet belting out “Love sarger” (charger) in a stadium-full of devotees screaming to their guru’s hip gyrations and chest heaving.

The two situations, however, have a frightening commonality: That hundreds of thousands of followers, drunk over their cultic head, are prepared to blindly follow him… to nowhere.

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