Chikankari—a traditional embroidery style from Lucknow—has been long associated with elegance and sophistication. Historically, it adorned the wardrobes of the elite, symbolising a refined aesthetic sensibility. Of late, however, it has become the new scapegoat for a peculiar kind of social disgust.
As mass production made chikankari more accessible, its perception shifted. Pastel chikankari on Khushi Kapoor in Loveyapa? “Elegant.” The same embroidery on a young woman dancing on Instagram Reels? “Chhapri.”
A new trend on social media is gaining traction, mocking chikankari kurtas as ‘chhapri’—a slur laced with class contempt and caste-coded ridicule—revealing how fashion trends are often less about style and more about maintaining social hierarchies.

