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Modi as Mascot Won’t Work Every Time, Bypoll Results Have Shown 

Bypoll results will keep the BJP on its toes, and force its leaders to rethink policy and strategy.

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A cornerstone of the electoral strategy of the Narendra Modi-Amit Shah combine has been their sheer audacity. Much before setting targets — a la corporate world —became byword for the Bharatiya Janata Party, Modi okayed the idea essayed by serial technology entrepreneur and one-time associate and strategist, Rajesh Jain, to anchor the Mission 272+ project for the 2014 Lok Sabha polls.

The strategy of using Mr Modi as a mascot worked, and the party's election machinery, which Shah put together, thereafter began working in 'Mission Mode', a style Modi copyright from his days as chief minister of Gujarat.

Some of these achieved the target while others like the party's Mission 44+ in Jammu and Kashmir in 2014 fell short but not before encouraging leaders and cadre to push themselves and reach a mark not previously achieved.

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