Five years in power have completed the transition of the BJP from a party with a difference, to a party of status quo. The result is a lacklustre 2019 election manifesto, that is bereft of even one big idea to fire the imagination of voters, particularly the youth, which has been a target group for Narendra Modi from his days as Gujarat chief minister.
If the Congress added bounce to its campaign with the eyeball grabbing NYAY or the promise of a minimum annual income of Rs 72,000 for those below poverty line, the BJP seemed to have little new to offer.
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