The BJP, through its political strategy, is often seen as ‘appropriating’ political and cultural icons outside its political heritage. Efforts to this end, by the party, seem to have redoubled in the run-up to the 2021 West Bengal assembly polls.
In order to add to the already usurped legacy of Netaji Subhash Chandra Bose, the BJP tacitly stirred up sub-nationalistic sentiments. This added to the steady weaponisation of Bankim Chandra Chattopadhyay's poem, ‘Vande Mataram’, (‘Bande Mataram’ in Bangla) from the novel Anandamath.
The slogan — “is desh mein rehna hoga, toh vande mataram kehna hoga” (you will have to shout ‘Vande Mataram’, if you wish to live in this country) — has been an long-time acerbic rallying call for the party and its affiliates.

