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Biofortified Cereals Have the PM’s Blessings. What About Consumer Preference?

Biofortification is a way of raising the nutrition levels of cereals, pulses, oilseeds and fruits and vegetables.

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In August, the Prime Minister dedicated 109 climate-resilient and biofortified varieties of crops, “making a major advancement in the nation’s agricultural sector,” the Indian Council of Agricultural Research (ICAR) said in a press release. The varieties pertained to 34 fields and 27 horticultural crops.

This used to be a routine event till the prime minister fussed about them in October 2020. Since then, the ceremony has become an annual occurrence.

So far, 87 varieties and hybrids of 17 food crops with higher nutrition levels have been released, according to an ICAR document. Of these, 48 have enhanced levels of more than one nutrient.

While the prime minister has made biofortification newsworthy, have the headlines and column centimetres translated into higher demand for these crops from consumers, and preference from farmers?
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