US Businesses Betting Big on New Envoy to India

With Kenneth Juster being named the new US Ambassador to India, bilateral commercial ties are expected to grow.

3 min read
US Businesses Betting Big on New Envoy to India

With Kenneth Juster being named the new US Ambassador to India, US businesses are expecting that bilateral commercial ties will grow under his governance, according to a senior office-bearer of a US-India business body.

We have worked with him before. He has had relationships with all of us in the executive council of the US-India Strategic Partnership Forum. So, we know him well. We trust him. Most importantly, he doesn’t wait for things to become a problem. He is proactive, he reaches out to both sides. He makes sure people understand, and he communicates very well.
Edward Monser, Vice President, US-India Strategic Partnership Forum

Juster succeeds Richard Verma, who left after Donald Trump was sworn in as US President in January this year.

Juster has served as the Deputy Assistant to the President for International Economic Affairs under Trump and was also the Secretary of Commerce for Industry and Security under former President George W Bush.

He is expected to take up office towards the end of this month or in the beginning of November.

Stating that most proactive ambassadors know, understand and promote business development as well as good diplomatic dialogue, Monser said that "India and the US will get along better if our commercial relationships are stronger".

He is of the view that there is now an opportunity to balance trade between India and the US.

The dialogue around how to balance it and where there are opportunities to balance the trade I think are productive. The new Ambassador will be able to help with that. the areas of advanced agriculture, defence and energy are really good opportunities to close the gap. By closing the trade gap I think you will see benefit more clearly on both sides.

Combined India-US trade stands at $124 billion but Monser is of the view that "we can realise the potential and go to $500 billion".

"We see a path there that could be shared and benefit India and benefit the US," he said.

I think that’s why our leaders get along so well because they can see it too. They can see the real opportunities. So, we want to stay focused on growing the trade between the two countries, growing the investments between the two countries and encouraging the investment both ways.

On the role of the newly-formed USISPF, he said that that the "old structure" kept businesses from both sides from going to the new business models that are most important.

"So the best thing to do was to start all over again. Start anew, again with very experienced people, people that have solved problems in the US and India for some time," Monser said.

He also appreciated new Indian initiatives like Digital India and Skill India.

I think we will always have a challenge to make sure that we have the number of engineers and scientists we need. But that’s not the major issue. The bulk of the population, more than 50 per cent of the jobs are what I would call technical for which you don’t need an engineering degree but you have to have training and knowledge to work in a digital economy.

(This article has been published in partnership with IANS)

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